Bachelor of Science - Business Analytics - Marketing Analytics

The University of New Haven’s  Bachelor of Science in Business Analytics will provide students with the training to be this indispensable individual. Through the program, they will gain organizational and technical competencies in data science, learning to interpret data-asset data asset analysis for business applications and acquiring the skills to guide organizational decision-making.

The University of New Haven will train students in a wide range of data analytics methods, while also giving them specialization opportunities in sport management, marketing analytics, or operations/supply chain strategy.

Their business analytics major is STEM-certified (science, technology, engineering, and math) by the federal government and includes concentrations in:

The Bachelor of Science degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. They learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains.

Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

The marketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.