Bachelor of Science - Marketing - Marketing Analytics Logo

Bachelor of Science - Marketing - Marketing Analytics

University of New Haven

300 Boston Post Road, West Haven, USA

31919

Last updated: 15/09/2024
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About Bachelor of Science - Marketing - Marketing Analytics

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. The Bachelor of Science - Marketing at the University of New Haven, students will complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing.

Students will also:
  • Learn about modern competitive strategies, development processes, consumer research and distribution channels.
  • Explore advertising and international marketing.
  • Gain real-world experience through a supervised practicum or internship.
  • Have the opportunity to study abroad at Tuscany, Italy, campus, for a semester or during a two-week program.
  • Create Google AdWords campaigns for real clients.
  • Have the option to study in the Fast Track Program, which allows students to complete their Bachelor of Science in three years.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including An Optional Internship Or Practicum
Cost of Living
$17,414.00 USD / Year
Gross Tuition
$45,644.00 USD / First Year
Application Fee
$50.00 USD

Program Intakes

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