Master of Business Administration (MBA) - Marketing and Digital Marketing
About Master of Business Administration (MBA) - Marketing and Digital Marketing
The Master of Business Administration (MBA) program is a great choice for those who have recently completed an undergraduate degree or who are looking to continue their education straight out of college. The program’s schedule allows for students to complete the program in as few as 12 months for those who meet the criteria to waive the three business foundation courses, and carry a 12-credit hour load. Those who do not meet the waiver criteria may complete the program in less than two years.
All MBA students have the opportunity to engage in service learning, faculty-led research, internship, study abroad, and/or a Shared Live Client Experience (SLiCE) real-world consulting project. These experiences enable students to develop the critical skills to analyze modern business problems and devise complex solutions, think strategically, and manage all aspects of the modern business enterprise.
The Marketing and Digital Marketing concentration provides students with the technical skills to use digital analytics and managerial prowess to strategically implement marketing decisions related to business operations. It provides the tools necessary to collect, identify, and understand patterns that allow the organization to make informed, data-driven decisions regarding the consumer economy. These skills are especially relevant with the continued growth of Big Data and increasingly sophisticated computing techniques used to mine it. With a specific focus on the application of marketing data analysis, the program features insights in consumer behavior, Big Data, and analytics applied to real-world marketing challenges across various industries. The R-programming language is an important part of the concentration's design.
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