Bachelor of Arts - Marketing - Advertising and Digital Media

As businesses invest more money to gain the attention of consumers on their phones and computers, the demand for professionals who can conduct keyword research, develop a social media strategy and use web analytics only increases.

The Advertising and Digital Media Marketing emphasis immerses students in real-world digital marketing situations accelerating their ability to make important data-driven marketing decisions. They will have the digital campaign management skills needed to analyze and execute social media engagement, business intelligence, search engine optimization (SEO), search engine marketing (SEM), web analytics and modern advertising trends. Students will also possess a solid business core in accounting, economics and management that will make them even more valuable in the eyes of employers.