Academic Accelerator - Bachelor of Science - Business Administration - Marketing
About Academic Accelerator - Bachelor of Science - Business Administration - Marketing
The Academic Accelerator Program (AAP) is a balanced first-year program for international students with good English-language skills. It supplements immersive classes taught in English with just the right amount of support.
As a student in the Academic Accelerator, learners will receive:
- The right amount of support for their academic and English-speaking needs
- A full year’s worth of college credits
- Access to courses exclusively for international students
- English-language help with words they need to know for their classes
- A mix of classes with international and United States students
The learning outcomes of Bachelor of Science - Business Administration - Marketing:
- Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions.
- They will develop an understanding of the internal and external factors that influence consumer choice.
- Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data.
- They will develop the ability to analyze and interpret marketing research results.
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