Extended Accelerator - Bachelor of Science - Business Administration - Marketing

• A contextual curriculum that mixes language, culture and academics
• Exclusive access to a course focusing on life in the United States and in the local community
• A full year’s worth of college credits
• Extensive English-language tutoring, academic advising and student support
• Personalized English-language support specific to the classes they take

The learning outcomes of Bachelor of Science - Business Administration - Marketing:

• Students will demonstrate knowledge of consumer behavior, and how marketers strive to use an understanding of consumer behavior to promote effective marketing through advertising, product design, or promotions.
• They will develop an understanding of the internal and external factors that influence consumer choice.
• Students will be able to conduct marketing research, which will include the design and administration of questionnaires, an understanding of sampling techniques, and how to collect, clean, and code data.
• They will develop the ability to analyze and interpret marketing.