Bachelor of Arts - Advertising and Public Relations

The program features a flexible curriculum that serves graduates on both a creative track as well as those more interested in the business side of advertising and public relations. Core courses provide foundations in advertising and marketing, public relations, journalism, culture and society, visual aesthetics, writing, design, production and strategic problem-solving.

A flexible curriculum provides an array of experiences and learning opportunities tailored to students' interests. For example, those interested in marketing often opt for electives in the College of Business, while those interested in art directing or media design might focus on courses in the art and communication departments. Future copywriters and media writers may concentrate in writing, while students interested in political public relations might focus on courses in government and world affairs. A minor in advertising and a minor in public relations is also available.