Bachelor of Science - Marketing Logo

Bachelor of Science - Marketing

University of Tennessee Knoxville

320 Student Services Building, Knoxville, USA

225068

Last updated: 31/08/2024
Image for University of Tennessee Knoxville
Image for University of Tennessee Knoxville
Image for University of Tennessee Knoxville
Image for University of Tennessee Knoxville
Image for University of Tennessee Knoxville
University of Tennessee Knoxville Logo

About Bachelor of Science - Marketing

Program Description

Marketing in an organization has responsibility for identifying who customers are, what they need and want, and how best to meet those needs/wants by creating and delivering superior value to them. Marketing professionals use strategy tools to target customers, create value propositions and positioning for each target, and deliver and communicate value to these customers through product design, pricing, advertising, personal selling, promotion, and distribution.

Marketing education enables one to pursue varied career opportunities critical to organizations. Typically, a career in marketing begins in either consumer or industrial sales or retailing, which eventually may lead to management positions in any of several areas. For example, marketing professionals may hold positions in advertising, brand management, sales management, promotion management, marketing research, distribution, and other related areas.
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Program
Cost of Living
$12,000.00 USD / Year
Gross Tuition
$29,522.00 USD / First Year
Application Fee
$75.00 USD

Program Intakes

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