Bachelor of Business Administration - General Business

The Bachelor of Business Administration (BBA) in General Business at the H-E-B School of Business and Administration is a degree that allows students to develop a broad background in business administration and design their own area of emphasis.

A general business degree establishes a broad base from which students can launch into many different career paths. Whether they want to work in a corporate setting or start their own business, a general business degree provides a solid foundation in the essential areas of business.

Students choose the finance concentration in the BBA major because it prepares them to enter their communities with the skills to be successful in management positions, not only in the banking and financial service industry, but also in business firms or government organizations.