Extended Accelerator - Bachelor of Arts - Marketing

Program Description

The Extended Accelerator Program (EAP) combines language, culture and academics to give students a deep understanding of life in and out of the American classroom and includes personalized English-language instruction and tutoring.

Students in the Extended Accelerator receive:

• A contextual curriculum that mixes language, culture and academics
• Exclusive access to a course focusing on life in the U.S. and in the local community
• A full year’s worth of college credits
• Extensive English-language tutoring, academic advising and student support
• Personalized English-language support specific to the classes they take

That catchy jingle, that distinctive symbol or image, and all the other cues people associate with a specific product become embedded in their brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. Marketing majors at the University of Utah study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want. Students also have the option of choosing the Professional Selling & Business Development emphasis for the program.