International Direct - Bachelor of Arts - Marketing

Program Description

International direct students at Utah Global receive:

• Exclusive and rigorous academic coursework
• Priority access to in-demand courses that fit their interests
• Guidance from academic advisors and mentors
• Career development and networking opportunities
• Intensive classes with domestic students

That catchy jingle, that distinctive symbol or image, and all the other cues people associate with a specific product become embedded in their brains thanks to marketing. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers. Through strategic thinking, business acumen, and carefully designed communications, marketing specialists ultimately help organizations identify and satisfy customer needs. Marketing majors at the University of Utah study diverse topics such as market research, consumer behavior, advertising, sales and business development, and international marketing, with one goal in mind: learning how to build brands that people want. Students also have the option of choosing the Professional Selling & Business Development emphasis for the program.