Master of Arts - Fashion Marketing

The Fashion Marketing M.A. program offers future fashion marketers and managers a firm foundation to gain strategic consumer and market insights and knowledge on the fast-changing fashion industry, and to identify emerging trends in fashion business, marketing, technology and consumer in a global context. Through hands-on projects and courses that emphasizes research and analysis, students will learn both strong foundation in theory and creative and analytical skills to develop real world applications to discover global trends and digitally connected consumers.

Graduate students will meet the following student performance criteria:

Specialty Skills

• Gather, analyze and apply quantifiable macro and micro market research to identify marketing opportunities and provide marketing solutions
• Develop feasible marketing plans by applying strategic consumer insights, emerging fashion market trends, and digital innovations, as appropriate to the project
• Demonstrate an understanding of the financial implications of marking campaigns and general fashion businesses by establishing realistic budgets, financial goals and creating appropriate financial management plans and control matrices
• Develop creative and innovative marketing solutions that are applicable to a specific fashion business

Technical Skills

• Create engaging presentation materials to communicate research and marketing solutions using basic design principles and industry standard software

Verbal & Written Communication

• Clearly pitch ideas and concepts using specific fashion industry and marketing language

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Readiness

• Produce a cohesive portfolio tailored to reflect career goals

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*