Master of Fine Arts - Advertising

Drawing on their life experiences, coupled with the artistic and technical skills students gain, they’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on their unique portfolio.

Graduate students will meet the following student performance criteria:

Strategic Communication

• Develop strategic elements focused on the target customer, the product/service, and the market
• Gather, assess, and apply relevant information, including historical research, to strategic work

Visual Communication

• Use appropriate visual media, including freehand drawing, to convey essential elements
• Apply appropriate design principles to strategic and creative work

Verbal Communication

• Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
• Communicate verbally and in writing with a unique and versatile voice

Conceptual Thinking

• Communicate relevant objectives through the use of appealing aesthetic choices
• Think conceptually and execute projects beyond traditional advertising media

Professional Readiness

• Present a sophisticated and original portfolio to acquire a job within the industry.
• Articulate career goals and plan to achieve them

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*