Master of Fine Arts - Fashion Marketing and Brand Management

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

Graduate students will meet the following student performance criteria:

MFA Thesis Project

• Present an original thesis concept worthy of the MFA degree
• Demonstrate the feasibility of their thesis project

Specialty Skills: Fashion Marketing and Brand Management

• Complete an advanced-level project consisting of a competitive brand business plan and marketing strategy for different types of fashion businesses including marketing communication collateral, and prototypes
• Gather, analyze, and apply macro and micro market research to marketing and brand solutions
• Develop integrated marketing plan for fashion products or services demonstrating effective verbal, written and visual communication skills and techniques utilizing industry standard software
• Identify opportunities in global fashion marketplace reflecting understanding of consumer and market needs and trends
• Demonstrate creative problem solving skills by developing feasible marketing solutions based on analysis and synthesis of quantifiable research, data and case studies
• Establish realistic marketing budgets and financial goals for a fashion business

Verbal Communication: Clearly pitch ideas and concepts using specific fashion and marketing language

Professionalism: Communicate professionally and effectively through written, visual and oral presentations using industry standard software

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Practices

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

*Note App Fee Waiver in effect for ApplyBoard to reduce the application fee to $50*