
Bachelor of Arts - Communication







About Bachelor of Arts - Communication
The 120 credit hour Communication degree provides a broad base of theoretical and practical coursework in the communications industry. In addition to completing the foundation courses and learning the use of technology across the field, students choose a concentration area to develop skills suited to their particular career interests. The program has audio and video production studios and a post-production suite and provides hands-on learning with real world experiences.
Communication concentrations will equip students with the tools necessary to design, produce, analyze, and evaluate media products, strategies, procedures, and content delivery for individuals, organizations, and corporations in the workforce. Whether creating communication programs for needed populations, contextualizing issues for legislators, or educating communities on their rights, industries are in need of communication professionals able to navigate media messages that will motivate and inform the general public.
In addition to the general degree requirements stated earlier in this university catalog, Communication majors will be expected to meet the following outcomes:
- Demonstrate the ability to communicate effectively from diverse perspectives using oral, written, visual, and technological skills.
- Demonstrate an understanding of the theory and history of media and communication research.
- Create innovative, real-world communication projects that persuade, inform, or entertain.
- Demonstrate an ability to examine ethical decision-making from diverse perspectives.
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