Bachelor of Arts - Strategic Communications

The 120-hour degree in Strategic Communication will expose students to the techniques and skill sets required to create purposeful information and share it, both on an interpersonal and organizational level using established industry techniques and tactics. The Strategic Communication degree builds a broad understanding of the need for and interplay of media and society while it instills a grounded understanding of how to engage all organizational stakeholders in developing effective messaging strategies using the full range of media, advertising, marketing, public relations, and branding initiatives based in persuasion theory and best practices. This program offers a valuable asset to virtually any organization or business as it is designed to be flexible for working professionals. The courses are delivered in a convenient and flexible online format.

Outcomes:

In addition to the university-wide outcomes, all graduates from the School of Innovation will demonstrate the following outcomes:

• Develop and analyze innovative solutions for problems using critical and creative reasoning.
• Demonstrate the ability to clearly communicate in professional settings using effective interpersonal, teamwork, cultural, presentational, and writing skills.
• Demonstrate an understanding of ethical frameworks and theories and how to apply them in professional situations.
• Demonstrate the ability to use technology in managing organizations.

Strategic Communication Outcomes

• Understand the theory of persuasion and rhetoric.
• Communicate an organization’s message.
• Use technology to communicate messages.