2-Term Pathway - Incorporated Bachelor Year Zero in Business and Law - Continue to Bachelor of Arts (Honours) - Marketing

Students can get the perfect start to their degree at De Montfort University with the International Year Zero (IYZ). Students will take an extra year of study at De Montfort University International College (DMUIC) in order to complete a degree at DMU. Students who take the IYZ will continue to the first year of study of their chosen International Incorporated Bachelor's degree programme at DMU.      

This delivery of the IYZ programme includes a twelve week pre-sessional English course immediately preceding entry to the programme. Throughout the pre-sessional English and IYZ programme, students will be supported at DMUIC. Students will have individual subject tutors who will make sure that they are on track to achieve their study goals. Students will be given feedback both in person and in writing so that they always know how they are doing, and how to improve. Students will also be assessed through regular tests and exams.

Bachelor of Arts (Honours) -  Marketing

This specialist course covers both traditional and digital marketing principles and teaches students how to apply them to real-world situations.

Marketing is critical to the success of any modern company and this course will introduce students to the principles and the practice of excellence in this key ingredient of business success. 

Accredited by the Chartered Institute of Marketing (CIM) Accredited Study Centre and the Institute of Direct Marketing (IDM), this course will help students develop the transferable skills that are valued by professionals and industry experts.

Learn how to provide value to a company by analysing real business problems and offering creative marketing solutions taught by lecturers who draw on their extensive business experience.

Choose from a broad range of Marketing modules, such as Marketing Essentials, Direct and Digital Marketing, Sports Marketing, Marketing Planning and Management and Retail Marketing.