Master of Business Administration - Marketing
About Master of Business Administration - Marketing
Program Description
The Marketing MBA will help students sharpen their skills in four key areas: market research, category management, business development and digital marketing. Students can specialize in one area or combine areas to further enhance their skill set. The program will provide students with the knowledge and skills necessary to identify and develop programs and products that meet customer needs, and it will prepare them for assuming and successfully discharging managerial responsibilities in marketing or marketing-related positions.
Highlights
In this program students can choose to focus on a variety of practical advanced marketing skills, including the ability to:
- Develop and conduct targeted market research, which will boost student's interviewing and survey creation skills while they use advanced statistics to analyzing small data sets.
- Coordinate syndicated data from various sources and use it to develop marketing plans for business or industry.
- Translate research data into real-world business decisions.
- Thoroughly understand category management and how it helps to make better purchasing and pricing decisions.
- Develop marketing plans that work in a multicultural market to support global new business development and expansion.
- Advance key skills in digital marketing and online consumer research.
Learning Outcomes
Students will be able to:
- Use analytical and problem-solving skills in decision-making.
- Apply knowledge about the differences among global economies, institutions, and cultures to understand the implications these have on global management.
- Recognize and analyze ethical and legal problems within applied business situations, choose a resolution, and justify that ethical choice.
- Effectively contribute to the performance of a group as the group addresses practical business situations, and assume a leadership role as appropriate.
- Produce a coherent written statement and oral presentation of the analysis of a complex business issue.
- Acquire broad-based knowledge and skills necessary to fulfill their professional goals.
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