Master of Business Administration - Marketing Strategy and Planning

Program Description

• Manage customers, product lines and new product development.
• Understand the design and sustainability of innovative business models.
• Develop plans and systematic strategies to achieve firm objectives.
• Analyze consumer behavior and translate their findings into sound business decisions. 

Learning Outcomes

Students will be able to:

• Use analytical and problem-solving skills in decision-making.
• Apply knowledge about the differences among global economies, institutions, and cultures to understand the implications these have on global management.
• Recognize and analyze ethical and legal problems within applied business situations, choose a resolution, and justify that ethical choice.
• Effectively contribute to the performance of a group as the group addresses practical business situations, and assume a leadership role as appropriate.
• Produce a coherent written statement and oral presentation of the analysis of a complex business issue.
• Acquire broad-based knowledge and skills necessary to fulfill their professional goals.