Master of Science - International Marketing

Program Description

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, students will develop an appreciation of its practice in a global environment.

Students will broaden their horizons and gain valuable international experience by studying in both Edinburgh and France as part of their degree.

Students will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

Students gain transferable skills such as formulating policy and project management, research, time management and presentation methods.