Master of Science - International Marketing with Tourism
219 Colinton Road, Edinburgh, United Kingdom
216688
Last updated: 11/09/2024
About Master of Science - International Marketing with Tourism
Program Description
International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, students will develop an appreciation of its practice in a global environment.
The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets students specialise by studying modules in tourism or event management.
Students will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
Students will gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
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