College Diploma - Digital Marketing (Co-op)

In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give students the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.

Upon completion of this program, students will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.