Bachelor of Science - Marketing Communications

Husson’s Bachelor of Science degree in Marketing Communications will prepare students to work in social media, digital marketing, advertising, market research, or public relations while providing them a foundation in business too. While students may already be producing their own TikTok, Instagram Reels, or YouTube videos, this Marketing Communications program will help students take their talents to the next level. At Husson, students will also have the opportunity to earn certificates in specialty areas such as business administration, digital marketing, graphic/visual design, hospitality, photography, sales, web media, and more.

Marketing communications is a commonly used term in the industry to describe all the messages and media that people use to communicate with target markets, whether that is prospective customers, employees, community members, or others. While marketing and public relations were commonly separate departments in most companies, today they are most often combined into one called marketing communications.

Husson’s Bachelor of Science degree in Marketing Communications takes a hands-on approach. Students will take a Marketing Fundamentals course where they’ll identify a product and create a marketing plan for it. In the Consumer Behavior class, they’ll learn about customers’ preferences, attitudes and behavior. The Advertising Principles course provides them with an understanding of the types of ads, how to create them and develop an integrated campaign. The Digital Marketing and the Social Media Marketing classes use simulations to give students a chance to practice placing ads and see how successful they would be.