Bachelor of Science - Marketing - Integrated Marketing Communication

The Integrated Marketing Communication sequence allows students to focus on the coordination of all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing, in an effort to provide a consistent message to consumers. Students complete three required courses in marketing and two required and three elective courses in integrated marketing communication.

Not only are a significant number of marketing students interested in the IMC fields, the area offers a wide range of professional opportunities, with strong growth projections. The Bureau of Labor Statistics (BLS) predicts 12 percent job growth for marketing managers from 2012 to 2022. The median salary for marketing managers was $127,130 in 2014, according to the BLS.

Marketing personnel are concerned with the design, promotion, price and distribution of the product or service and representing. They identify and define marketing promotions that will generate, refine, and create marketing opportunities. The field of marketing is involved in the movement of goods and services from products to final customers.