Dual Degree - Bachelor of Science - Marketing Communications & Master of Business Administration (MBA)

The dual Bachelor of Science Marketing Communications/Masters in Business Administration degree offers the opportunity earn both degrees in five years as opposed to the six years it would take to pursue the degrees separately. The five year program is a combined 150 credits centered on marketing and business classes. The Marketing Communications undergraduate program combines business knowledge with communication skills to prepares students for careers in marketing, public relations, advertising, social media, and sales through theory and practice. It offers students a project-based curriculum that focuses on communicating an organization’s brand, online persona, image, and reputation to generate sales and revenue. Students generate creative solutions and compelling stories that address clients' marketing challenges while appealing to their consumers.

This concentration provides opportunities for students to build their knowledge and skills with graphic design, photography, video, and web design while taking core communications and marketing courses. As students progress in this concentration they will have the opportunity to work with clients as part of a student-run agency and complete internships to apply what they have learned while developing a professional portfolio of work. The additional Master of Business Administration’s curriculum is designed to develop and strengthen skills in analysis, decision-making, and implementation. The program balances strengths in the traditional areas of accounting, finance, management, and marketing with careful attention to the development of skills in communication, interpersonal relations, and leadership which are essential to effective performance in organizations.