Bachelor of Science - Marketing - Advanced Marketing Analytics

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.

Companies will need employees who understand data that is available to them. A study from McKinsey & Co. found that by 2018, the United States will face a shortage of 1.5 million managers who can use data to shape business decisions. This sequence will provide skill development, introduction and use of contemporary analytical tools, and context that will be useful for future workers to manage effectively.