Bachelor of Business Administration - Marketing

The Marketing Department prepares students for fulfilling careers by developing  specialized skills in the management of customer relationships through the creation, communication and delivery of value to customers.  Our well-regarded faculty engages in a wide variety of professional development and scholarly activities to assure that the JMU marketing student receives the finest business educational experience.  We take great pride in a tradition of vibrant instruction within an innovative curriculum. Marketing students have a choice in selecting a concentration in General Marketing, Sales and Business Marketing or Marketing Information Systems.