Bachelor of Arts (Honours) - Marketing Management

The marketing sector is recognized as a highly dynamic industry within the global economy. All organizations stand to benefit from incorporating a marketing function, and this course aims to equip students with a comprehensive understanding of marketing principles and practices. Through this accredited program, individuals will cultivate expertise in overseeing various facets of marketing activities, such as research, branding, communication, and leveraging digital content effectively. They will also acquire the skills to devise and execute innovative strategies and campaigns tailored to meet the needs of diverse contemporary markets.

Participants in this course have the option to undertake a 'sandwich' year, during which they can engage in paid employment within the industry to enhance their skills and gain practical experience. Typically taken between the second and third year of their degree, this additional year extends the course duration to four years. Students who opt for the sandwich placement often find that it not only enriches their academic studies but also improves their prospects for securing employment post-graduation. This experience can boost their confidence, expand their professional network, and enhance their resume. Leeds Beckett University offers a range of placement opportunities and provides assistance to students in finding the most suitable placement for their career goals.