Bachelor of Arts (Honours) - Business Management with Marketing

What makes a person choose an iPhone or Android smartphone, and what makes Coca-Cola dominate the soft drinks industry? Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. Students will gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising their employability both in the UK and overseas. This course will give them the acumen for business management so they can oversee finance, economics, accounting and people - they will also gain the marketing expertise to make strategic decisions, manage digital campaigns, and understand thought processes behind every consumer purchase.