Bachelor of Arts (Honours) - Digital Marketing

Students will develop in-demand specialist skills in digital marketing, communications, and marketing management as part of their digital marketing education. They will also understand and positively respond to the changing environments that organizations operate within, including social, international, and ethical contexts. Additionally, they will learn how to effectively respond to new ideas and changing circumstances, as well as practice addressing complex business, organizational, and societal problems with an open and critical mindset. Ultimately, students will be able to apply the specialist skills they acquire in the workplace.