Bachelor of Arts - Communication - Public Relations
About Bachelor of Arts - Communication - Public Relations
The Public Relations concentration of the Communication major is geared toward Marist College students who are interested in careers in Public Relations and related fields, resulting in career paths from Social Media Specialists to Corporate Communication Directors. The program combines essential learnings that introduce and hone skills in courses like Campaign Management, Public Relations Writing Tools, Advanced Strategic Storytelling, Research & Analytics, among others. By studying both the principles and practice of the industry, students will have a competitive edge when they enter the field after graduation.
Learning Outcomes:
- Analyze public relations theories, professional practices and ethical values.
- Build compelling messages for various media channels and target audiences.
- Evaluate public relations issues, campaign implementation, and outcomes with applied research and analytics.
- Develop creative solutions for public relations issues and strategic communication plans.
- Demonstrate professional and persuasive client communication skills.
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