Bachelor of Science - Marketing

At Post University, the Bachelor of Science in Marketing (BS in Marketing) program is designed to offer the learning experiences students could use to build a professional set of marketing strategies, tactics, and insights. Plus, it is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP), helping to ensure the quality and relevance of the educational content of the bachelor’s in marketing program.

Coursework for this bachelor’s degree program covers the tools used to develop and measure the effectiveness of marketing strategies in business-to-business (B2B) and business-to-consumer (B2C) segments across all sectors of the marketplace—locally, nationally, and globally. Coursework also covers tactics for identifying target audiences, analyzing research for better decision-making, developing marketing plans, and helping organizations meet their marketing objectives.