Bachelor of Science - Marketing
About Bachelor of Science - Marketing
As a marketing major, students will learn to effectively and efficiently market products and services to consumers and clients worldwide; study global markets and learn to develop global marketing plans; and develop the skills to assume multiple roles in a complex international business environment.
In the Bachelor's in Marketing program, students will also:
- Understand the evolution of the marketing discipline and how marketing has contributed to political, economic and legal aspects of business
- Learn to access, evaluate and organize information for decision-making
- Develop technology-related skills, and understand the impact and opportunities technology offers
- Understand and contribute to ethical decision-making, standards and conduct
- Understand varying perspectives and cultures
- Examine the benefits and consequences of marketing activities
- Gain real-world experience in a unique internship program that emphasizes job search, interviewing and career assessment skills alongside experience in the field
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