Bachelor of Science - Digital Marketing
About Bachelor of Science - Digital Marketing
The Bachelor of Science in Digital Marketing complements Regis College’s experience in business and communication with high-demand skills in e-commerce, social media, visual media, marketing analytics, search-engine optimization, and communication strategy. This program prepares students for careers in marketing, communication, management, and business strategy.
Please note, Digital Marketing students must complete a minor in business analytics, economics, communication, film studies, financial planning, or management.
Graduates of the Digital Marketing program at Regis College will be able to:
- Create marketing strategies and content that promote customer engagement, loyalty, and satisfaction.
- Analyze marketing and customer data to identify behavioral trends and effective social media and internet promotion.
- Apply detailed knowledge of marketing technology tools and techniques to address business problems and drive growth.
- Demonstrate standards of ethical conduct that honor the mission of Regis College and the Sisters of St. Joseph and adhere to the standards promoted by the Digital Marketing Association.
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