Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

Saginaw Valley State University

7400 Bay Road , Saginaw, USA

286738

Last updated: 17/04/2025
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About Bachelor of Business Administration - Marketing

The Marketing program challenges students to identify key markets for products and services by actively analyzing the wants and needs of their consumers. With access to behavior and big data labs as well as System Analysis Program technology, marketing students develop, manage and defend self made marketing and advertising campaigns from start to finish. Through these real world assignments, where client sponsored projects are almost a part of every class, marketing students don't just contend with rival interest groups they rise above them.

Career Opportunities:
  • Director of Creative Services
  • Enterprise Systems Generalist
  • Director of Corporate and Ticket Partnerships
  • Events & Special Projects Coordinator
  • Director of Marketing & Business Development
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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree
Cost of Living
$9,250.00 USD / Year
Gross Tuition
$24,360.00 USD / First Year
Application Fee
$30.00 USD

Program Intakes

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