Bachelor of Business Administration - Sales and Business Marketing

Nationally ranked as among the best university sales programs since 2007, the Western Michigan University sales and business marketing program will provide you with the skills for future success in sales and upper-level management.

One of just a handful of programs in the U.S. that offers an undergraduate degree focused on selling and sales management, this Haworth College of Business program provides an intense, sales curriculum and hands-on experiential learning taught by top faculty who come to WMU after distinguished careers in executive-level sales roles. Employers—both business-to-business and business-to-consumer—are so impressed with our sales undergraduates and the quality of the curriculum that they recruit from WMU year after year.

What can you expect from a sales and business marketing career? A goal-oriented environment, a people- and process-focused job, a good deal of freedom, and widely differing positions ranging from prospecting to face-to-face selling. Find out how our sales program will give you the competitive edge for a successful future now!