Graduate Certificate Bundle - Internet of Things and Machine Intelligence (PIOTM) + Public Relations – Corporate Communications (PPRCC)

Public Relations - Corporate Communications Program

Can corporate communications be considered an art form? That's how Sheridan approaches the subject. It's a unique approach among business communications programs, and it produces student work that stands out. The courses in this program feature hands-on, project-based assignments. Students will be working for real-world clients, not just doing classroom exercises.

It takes less than a year to earn a Public Relations – Corporate Communications graduate certificate from Sheridan. Students will build a portfolio, get real-world experience and master both practical and theoretical aspects of business communications. Students will spend the last five weeks of the program in an onsite job placement, working with professionals.

In this program, students will learn to:

• Apply the critical, analytical and strategic skills prized by employers in corporate communications and public relations.
  
• Weave social media and diversity communications into all aspects of tactical delivery.
• Earn an audience's attention, influence attitudes and motivate behaviour.
• Produce internal corporate communications plans and activities — the fastest-growing segment of the industry.
• Prepare strategic plans, crisis responses, media campaigns, fundraising initiatives and other planning documents.
• Develop strategic communication campaigns that integrate all of the above elements.