Academic Pathway - College Diploma - Digital Marketing (Co-op) Transfer to Capilano University

Tamwood Careers students who want to further their international education at a Canadian public college or university have the option to apply to one of their academic pathway partners for admission with advanced standing. Tamwood has entered into articulation agreements with several institutions in Canada that allow for a block transfer of courses from Tamwood Careers to the college/university.

By joining a Tamwood Careers program, students will save on tuition fees and enjoy more free time while studying at one of their partner institutions.

Reasons to take the Academic Pathway program:

• Become Eligible for a Post-Graduation Work Permit
  Students who graduate from Tamwood Careers into a public college or university and complete their studies on a full-time basis are eligible for a post-graduate work permit which allows them to stay and work in Canada for up to three years post-graduation
• Obtain Two Credentials
  By starting their program at Tamwood Careers and then transferring into a public college or university students will finish with two credentials – a certificate or diploma from Tamwood Careers and a diploma or degree from one of Tamwood's pathway partner institutions.
• Gain Admission with a Lower English Level
  Tamwood Careers has a lower admission requirement with respect to English language skills than its pathway partners so students can start studying in their preferred program at Tamwood Careers and upgrade theirr English skills while studying through an English program at Tamwood Language Centres.

From this program students can transfer credits to the following programs at Capilano University:

• University Diploma - Business Administration
• Bachelor of Business Administration (BBA)
• Post-Baccalaureate Diploma - North American Business Management 
• Post-Baccalaureate Diploma - North American Business Management Applied

In this digital age, the world needs more digital marketers. The Digital Marketing program focuses on the many channels of marketing in modern-day business and is taught by industry professionals to give students the skills and knowledge for success. Students will learn how to select the appropriate marketing channels, and generate and curate tailored content that is meaningful for their target audiences. Topics covered include digital marketing strategies, social media, search engine optimization, campaign management, e-mail marketing, content marketing, online advertisement, web analytics, principles of design and WordPress website management.

Upon completion of this program, students will have an understating of all aspects of digital marketing, digital communications, branding, web design, social media management, and marketing automation.