Bachelor of Business Administration - Business Data Analytics

The Bachelor of Business Administration (BBA) - Business Data Analytics is an interdisciplinary major that prepares students to answer important questions that arise in organizational decision-making that can be informed by economics and analyzed using data. Core competencies include critical thinking skills, data acquisition skills, data analysis techniques, the application of economic theory to analyze economic data, communication skills, and proficiency in the use of data analytic computer software used in the workplace.

Students gain experience in applying economic theory in a wide variety of settings and round out that training with data analytic coursework from other disciplines within the College of Business Administration and elsewhere. After completing the program, they can expect job opportunities as analysts in a wide variety of fields, including general business; banking; financial services; federal, state and local government; consulting; and not-for-profit organizations.