Bachelor of Business Administration - Marketing

The Marketing major at the College of Business helps students develop skills so they can create committed customers through product development, branding, customer service, distribution, pricing, and promotion. The curriculum addresses topics like buyer behavior, marketing research, marketing and sales analytics, brand management, and more, as well as a special emphasis on sound decision-making based on customer, competitor and market information.

The University of Akron are able to provide the students with training in cutting-edge technology as a result of the academic alliances with technology vendors such as SAP, Microsoft and Oracle.

Student organizations enable the students to enrich their college experience by providing opportunities for them to apply knowledge and skills gained in the classroom, and by opening doors to new friendships, networking, professional growth, and even jobs.  Many of the student organizations have excelled in regional and national competitions, often against highly regarded colleges and universities across the country.