Bachelor of Science - Business Administration - Business Analytics Emphasis

In an increasingly data-driven world, businesses are leveraging information to gain a key, competitive advantage. Corporate investment and jobs in business analytics are expected to grow as businesses need to make sense of the data they are collecting. Business analytics refers to the knowledge, skills, and competencies required for the methodical exploration and investigation of business data. This includes using predictive and prescriptive statistical tools to support decision-making and to gain insight of business performance. There is a growing need in the market for well-rounded graduates who are able to transform data into meaningful information that can be used for strategic decision-making.