Integrated Masters - Master of Arts (Honours) - Business Economics - Marketing and History

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organizations and across the wider business world. Students will develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organizational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, students need to understand all economic factors relating to target markets, particularly around emerging markets.

For History, Dundee teaches social, cultural, and political history from the early modern through to the contemporary period, focusing in particular on the British Isles, Europe, the Americas, Africa, and India.

Dundee's emphasis is very much on 'doing history'. Students will use primary sources from the very beginning of their studies, and analyze various kinds of historical evidence, including written and oral materials, maps, visual images, feature films, art and music.

Students will consider how the use of sources and the media informs reconstructions of the past. They will reflect critically on key debates in history, looking at how they have developed over time, and how they have shaped our understanding of the world. Students will also learn how historians 'make' history, and evaluate their roles in today's public life, media and the heritage industry.