International Direct - Bachelor of Science - Marketing

Program Description

As an international direct student at UIC Global, you’ll receive:

• Exclusive and rigorous academic coursework
• Priority access to in-demand courses that fit your interests
• Guidance from academic advisors and mentors
• Career development and networking opportunities
• Intensive classes with domestic students

A Bachelor of Science in Marketing from UIC Business prepares students for careers in advertising and communications, marketing research, product management and sales leadership. Our students learn the fundamental principles involved in selling a service, promoting a product or building a brand. In classes led by research faculty, you’ll experience firsthand the new insights in the industry and the business trends that keep marketing majors in high demand in the industry.

Students in the marketing degree program may choose a concentration for their studies. Options include marketing research; innovation and product management; marketing promotions and communications; and sales leadership.

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

• Develop an advertising campaign
• Manage the rollout of a new product to market
• Use social media to reach potential customers
• Analyze consumer trends and buying behavior to formulate a marketing strategy 
• Develop tactics to achieve record-breaking sales
• Build and protect a strong brand
• Develop a new product from idea to commercialization