Bachelor of Business Administration - Food Marketing
1903 Western Michigan Avenue, Kalamazoo, USA
58204
Last updated: 16/04/2025
About Bachelor of Business Administration - Food Marketing
Program Description
Western Michigan University is one of the premier universities in the U.S. offering a four-year, fully accredited business degree in food and consumer package goods marketing.
This major will prepare you for professional careers within the industry and provide the necessary tools for continuous professional growth.
Our graduates are heavily recruited by leading firms from all segments of the industry, including manufacturers, sales agencies, distributors, retailers and marketing research firms.
The food and consumer package goods marketing major provides experiential learning opportunities such as study-abroad, internships, tours of industry, business networking, and the annual Food Marketing Conference.
In addition, more than 40 leading businesses comprise the WMU Food Industry Advisory Board, providing generous support for scholarships, classroom projects, cases and presentations as well as numerous employment opportunities.
You will have the opportunity to benefit from all these industry connections in and out of the classroom, as you prepare for your dream job.
Pre-Professional Pathways
Pre-professional is a category for College of Arts and Sciences students at Western Michigan University who intend to enter a professional school after graduating with their bachelor's degrees. If you plan to enter a health profession or attend law school, WMU's pre-professional pathways offer the guidance, support, academic preparation and field experience you need to be successful. Please let your recruiter know if you are interested in one or multiple pathways. The options are:
- Pre-chiropractic
- Pre-dental
- Pre-forensic science
- Pre-law
- Pre-medicine
- Pre-naturopathic medicine
- Pre-optometry
- Pre-pharmacy
- Pre-physical therapy
- Pre-physician assistant
- Pre-public health
- Pre-veterinary
- Pre-secondary education
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