Bachelor of Business Administration - Digital Marketing and eCommerce
1903 Western Michigan Avenue, Kalamazoo, USA
58178
Last updated: 16/09/2024
About Bachelor of Business Administration - Digital Marketing and eCommerce
Program Description
Western Michigan University's Digital Marketing and eCommerce major is an interdisciplinary major that combines the study of marketing and information systems to prepare students for careers in fields such as e-commerce, data analytics, digital marketing, social media, and web application development services. Students will study digital technologies, web applications, web design and digital marketing practices in order to solve contemporary business problems and meet challenges in the rapidly changing digital marketplace.
Pre-Professional Pathways
Pre-professional is a category for College of Arts and Sciences students at Western Michigan University who intend to enter a professional school after graduating with their bachelor's degrees. If you plan to enter a health profession or attend law school, WMU's pre-professional pathways offer the guidance, support, academic preparation and field experience you need to be successful. Please let your recruiter know if you are interested in one or multiple pathways. The options are:
- Pre-chiropractic
- Pre-dental
- Pre-forensic science
- Pre-law
- Pre-medicine
- Pre-naturopathic medicine
- Pre-optometry
- Pre-pharmacy
- Pre-physical therapy
- Pre-physician assistant
- Pre-public health
- Pre-veterinary
- Pre-secondary education
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