Bachelor of Business Administration - Marketing - Digital Marketing

The Bachelor of Business Administration (BBA) in marketing from Wichita State’s Barton School of Business combines its AACSB-accredited program with the unmatched opportunities for applied learning and internships found in Kansas’ largest city. Students will be eligible to compete for some of the state’s largest business scholarships. And they can build a professional resume and make the connections that lead to their dream career.

As a marketing student, they will learn the basics of marketing research, consumer behavior and marketing programs. They will also choose from more advanced courses in marketing, management, entrepreneurship and communication. All organizations perform two basic functions: they produce goods, services or ideas and they market them. The Marketing Department at Wichita State University provides students with programs and classes designed to help students grasp marketing’s critical role in analyzing consumer needs and the importance of securing information designed to ensure that goods/services and ideas created by the firm match buyer expectations.