Bachelor of Arts - Marketing

The 120 credit hour Bachelor of Arts in Marketing degree provides students with professional knowledge and basic skills necessary to assume positions of administrative responsibility in a wide variety of areas. This is undertaken with an orientation toward the moral aspects and the consequences of one’s actions. The School of Business seeks to provide mechanisms and reinforcement for students to engage actively in meaningful experiences beyond the classroom setting.

Students graduating with a Bachelor of Arts in Marketing will meet the following outcomes:

• Be able to use deductive and inductive reasoning to solve business problems.
• Be able to effectively research a subject and present the findings both orally and in writing.
• The student has demonstrated interpersonal skills.
• Be able to apply knowledge about the economic, legal, and interpersonal environment in the creation and management of the organization.
• Understand the importance of strategic marketing and complete a real-world marketing project.
• Demonstrate knowledge of the marketing mix and marketing research/technology principles in domestic and international contexts.
• Be aware of ethical marketing practices.