Bachelor of Business Administration - Marketing

Program Description

The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding. Students will complete 17 courses / 51 credits in the Bachelor of Business Administration common core and 6 courses / 18 credits in the Marketing concentration.