Bachelor of Business Administration - Marketing Logo

Bachelor of Business Administration - Marketing

Brenau University - Gainesville

500 Washington St SE, Gainesville, USA

240338

Last updated: 12/09/2024
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Image for Brenau University - Gainesville
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Image for Brenau University - Gainesville
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About Bachelor of Business Administration - Marketing

Program Description

The Brenau marketing program provides a foundation for a successful career in marketing and business. Our curriculum focus is on consumer/customer needs and how to turn them into profitable business opportunities. You will learn how to detect needs; how to select profitable target markets; how to design a differentiated product or service; how to successfully position it in the marketplace; and importantly, how to develop a persuasive marketing plan that will attract corporate support or external funding. Students will complete 17 courses / 51 credits in the Bachelor of Business Administration common core and 6 courses / 18 credits in the Marketing concentration.

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Cost and Duration


Program Level
4-Year Bachelor's Degree
Average Graduate Diploma
4 Year Bachelor's Degree Including Optional Internship
Cost of Living
$16,375.00 USD / Year
Gross Tuition
$31,000.00 USD / First Year
Application Fee
No data available

Program Intakes

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