Bachelor of Business Administration - Marketing

The Bachelor of Business Administration (BBA) in Marketing at the H-E-B School of Business and Administration prepares tomorrow’s leading marketing professionals. Today’s dynamic global environment requires not only that marketing graduates understand the impact of how and why consumers buy products and services, but also how business can address domestic and global social issues.

The marketing concentration prepares students for this dynamic field that provides constant challenges, stimulating problems, the chance to be analytical and creative, the opportunity to work with people and excellent advancement opportunities. Marketing skills are highly valued as companies and industries face a highly competitive and changing macro-environment. Marketing managers are needed to understand and respond to diverse customer interests and changing buying habits. This is what creates customer value, maintains customer satisfaction and fosters customer loyalty.

Graduates of the HEBSBA Marketing program understand the importance of being able to apply marketing concepts and tools in a dynamic problem-solving context. Likewise, the marketing students develop the analytical, critical thinking, communication, teamwork and leadership skills needed in the 21st century marketplace. They also think creatively and act ethically to address current and developing issues in the ever-changing business world.

Professionals with an Bachelor of Business Administration (BBA) in Marketing have a wide variety of career paths from which to choose. From executing digital and social media marketing campaigns, to building valuable customer profiles, to trend forecasting, the roles marketing professionals play are central to overall business success and growth. By utilizing the skills and perspectives learned at HEBSBA, successful graduates are prepared to flourish in local, regional, national and international markets.