Bachelor of Business Administration - Marketing

Program Description

The Department of Management and Marketing supports the mission of the College of Business and the University by focusing on the higher educational needs of business students in the region. The Management and Marketing Department is committed to helping students to acquire knowledge and clarify career expectations and obligations.  Students are challenged to develop effective communication, analytical, and decision-making skills that create ethical value and enhance the productivity for organizations.  The Department offers two specific business administration majors. Students may choose to major in either Management or Marketing.  The Marketing major prepares students for career opportunities in brand or product sales, advertising, public relations, applied marketing research, or international marketing. The Management major prepares students for careers in general management and human resource management positions in business, government, and non-profit organizations.